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The new scent is inspired by the resilient beauty of the desert lily and embodying a spirit of fearless femininity per marketers.
YSL Beauty has launched Libre Flowers & Flames, a new fragrance that embodies the brand’s signature blend of edgy femininity and unrestrained passion, per marketers.
This latest addition to the Libre collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in “unforgiving” landscapes.
Master Perfumers Anne Flipo and Carlos Benaïm have reimagined the Libre structure with a new floral sensuality: a unique desert lily accord blends with a coco palm flower accord. These warm and spicy floral accords add a new dimension to the fragrance, intertwining with tuberose and orange blossom absolute, per the makers.
The result is a scent as bold and fearless as the woman who wears it. And, for YSL Beauty, Grammy winner Dua Lipa was the perfect face. The brand’s global ambassador is recognized for her own brand of bold femininity and self-expression, per the brand. Set against the stark beauty of the Moroccan desert, the accompanying campaign captures the essence of “blazing your own trail” and “embracing a spirit of fiery independence.” The campaign video will be revealed on August 15.
Libre Flowers & Flames will be available in the US from July 30 onwards, both in-store and online at yslbeautyus.com.
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